The Flying Runner
The Flying Runner website was created by runner Sarah Wightman as a place to give advice and support and share the joy of running with fellow runner enthusiasts of all abilities. Sarah expanded the website to include a gift shop for runners – supporting local businesses with ethical and eco-friendly practices. The challenge was to create a natural, rugged logo that celebrated the freedom of running and reminded us that running should be first and foremost, fun!
A range of icons was created to be used in the online shop to help visitors identify which products could be personalised, are eco-friendly, made in the UK or handmade. These icons were then combined with The Flying Runner figure and some celebratory typographic graphics to create a repeating pattern.
Little Designs has had the pleasure of creating a range of typographic art prints for The Flying Runner gift shop, as well as colourful, illustrated marathon maps. A selection of illustrations and art prints are shown below.