Obsequio Software provides a service to automate the consent process, helping companies comply with General Data Protection Regulation (GDPR) legislation and avoid costly fines. Via an easy-to-use app, customers can take charge of how companies use their data by viewing and managing all rejected, accepted and pending consents in one place. Little Designs was engaged to provide identity design and brand guidelines for Obsequio, as well as infographics, business cards and app interface design.
The Obsequio logo is constructed from one large cross and four smaller ticks. These elements combine to create a memorable brand marque, symbolising the exercise of choice or consent.
The colour palette was designed to make user navigation more intuative by pairing colours with levels of consent, i.e. aqua for ‘consent’/’active’ and coral for ‘rejected’.